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At the heart of the Rio Grande Valley, Hidalgo County is anchored by Edinburg (the seat), McAllen, Mission, and Pharr. Established in 1852, it has deep ranching, agricultural, and cross-border trade history. Today, it is highly urban-suburban, with McAllen as a retail and medical hub. The area is binational in culture, with strong ties to Mexico. Housing ranges from affordable starter homes in suburban subdivisions to luxury houses in gated communities, townhomes, and rural homesteads. Prices are affordable by statewide standards: most homes range $180,000–$300,000, though upscale properties exceed $500,000. Land averages $10,000–$20,000 per acre near metro centers, while agricultural land farther out is less. Buyers include young families, retirees, and investors capitalizing on population growth.