In the Panhandle, Swisher County is anchored by Tulia, its county seat. Established in 1876, it has always been a ranching and farming county, with wheat and cattle as staples. Today, it remains strongly rural, though Amarillo (50 miles north) provides regional services. Housing includes mid-century homes, cottages, and mobile houses, with farmsteads scattered outside Tulia. Homes are affordable, often $100,000–$160,000, while farmland averages $1,500–$3,000 per acre. Buyers are typically farmers, ranchers, or families seeking inexpensive Panhandle living.