On the U.S.–Mexico border, Starr County is anchored by Rio Grande City, its county seat, and includes Roma. Established in 1848, it has deep Hispanic cultural roots and remains a bilingual community. Today, it is a rural-border county, with ranching, trade, and education driving its economy. Housing ranges from adobe-style homes and brick ranchers to manufactured housing. McAllen (40 miles east) is the nearest metro. Homes are affordable, generally $110,000–$180,000, while land averages $3,000–$7,000 per acre. Buyers are typically local families, retirees, and investors seeking border properties.