In sparsely populated West Texas, Sterling County is anchored by Sterling City, its seat. Established in 1891, it has always been ranching country, with sheep, goats, and cattle dominating the landscape. Today, it is extremely rural, with fewer than 1,500 residents. Housing includes modest ranch houses, mobile homes, and farmhouses, with very limited new construction. Larger services are found in San Angelo (45 miles south). Homes are affordable, usually $100,000–$160,000, while ranchland sells for $1,500–$4,000 per acre, depending on water access. Buyers include ranchers, hunters, and those seeking remote acreage in West Texas.